Japanese LED lighting market is more mature
Whether it is the level of technological development, or application of the scale, Japan LED lighting industries are at the forefront of the world. 2013, LED lighting penetration of the Japanese market, the first breakthrough in the world by 50%. According to the design of the Japanese government, the country's 2020 shipments of LED lighting penetration will reach 100%, far higher than the global share of about 70%, while holdings penetration will reach 50 percent. In other words, five years later, the Japanese lighting market, a total of nearly one billion fixture, there will be 500 million units replaced with LED lighting. Such a huge market, attracting the attention of global LED business, our business is doing my part. At Lighting Japan 2015, the China Pavilion from last year's three to four, the number of firms also increased to 60.
And the domestic market is different, the Japanese LED lighting market has matured. As the relative scarcity of energy countries, Japan Fukushima nuclear accident exacerbated this problem. Government subsidies and incentives, LED enterprise efforts to publicize, the public face of the price increase demand for energy-saving, actually stimulated the explosive growth of bulbs and ceiling lamps and other home lighting alternative product market. Now it seems that the growth of this market has slowed down, and will reach saturation within two years. Sure enough, the reporter found this little audience interested exhibitors, exhibit saturation is these alternative products.
In Japan exhibitors around the features and advantages of the LED itself started, made an example for the industry in two ways. On the one hand, they dig deep potential of LED lighting technology, while still down enough effort in product design. Organizers designed for high brightness technology has opened a pavilion, used in commercial lighting, office lighting and factory lighting and other potential market power products sought after by buyers. And new materials combined with a variety of quaint new lamps not only reflects the designer's understanding of the LED characteristics, it is Taylor.
On the other hand, they play the unique advantages of LED lighting, opening up new fields of application. Lighting control pavilion, intelligent lighting solutions consulting buyers flocked. Applied to agricultural fields and new products in the field of medical beauty, but also attracted a large number of spectators gathered.
We may wish to leading Japanese market, seen as a microcosm of the global market in the future. Judging from the experience of the Japanese market, LED lighting penetration rate from 20% to 50% only two years time, then if it is an alternative to traditional light stick, businesses will be difficult to further development. So that domestic enterprises should change ideas as soon as possible, to come out from the dead end where alternative designs, the more attention spent on better play characteristics of LED up.