The development of new LED Lights markets: in the countryside
With the increasing fierce market competition, many enterprises have turned to broad villages and towns and rural areas, in the construction of new countryside under the banner, townships and rural appliance and lighting products demand is increasing, the last year the “home appliances to the countryside” policy to further stimulate the demand, therefore, more and more enterprises began large-scale development in three or four levels of led tubes markets and marketing campaign.
Mid-ea microwave start to launch “fair 1000 Town Line township promotional activities, which is a popular project of the National Health advocated by the United States in the microwave cooking, organizing related activities in the 1000 township tour last year. Penetrating the “health and efficient fashion” concept into general township. The idea of Mid-ea microwave is that as a microwave oven market, in order to maintain sustainable development, must be from the industry before the vicious competition into training users to expand the market. With the helping of “home appliances”, the vast scale of the township promotion, aiming at watering trees poured root”. The only way to close to the township consumer. So that the enterprises can grasp the initiative in the future market strategy for a population of 900 million.
Mid-ea rural strategy for the LED lighting industry is undoubtedly a useful inspiration. In fact, microwave and general lighting products, led flood lights sales prices and consumer groups are almost the same. Many lighting companies stay in the city, even in the country not involved in some of the pioneer which has been making great efforts to open up three or four markets. Australia Keshi is an important case to develop the county-level market this year. This year, Australia Keshi lighting Cultural Festival “held in the vast areas of the county, loved by the masses of entertainment and sales promotion. In fact, this is a relatively common terminal promotional activities, but OES did a lot of character, which is very effective to OKES. The sales increased significantly. The next step is to continue to push forward to the town and villages. Of course, there is a certain difficulty for lighting companies. In the township of Chinese LED lighting industry, the store is still rare.