Survival and development of lighting industry and led lights industry must continuously reform and innovation. Not only is the technology innovation, marketing innovation can not be a lot of marketing reform which will tend to be more economic benefits. From the first shopkeeper to dealers, on behalf of the processing to the brand, the lighting industry has matured. Whether how the company works, in particular, specifically how to do marketing. This is a problem worthy of our business thinking of led lighting industry.
LED Lamps City as a mainstream channel should be adept at mass marketing
In lighting field, lighting city is the mainstream channels. Most of products are sold by Lamps City. With the increasing of the lamp city, the other channels are intensified competition Lamps city is also faced with the issue of marketing innovation. At the Forum, introduced by the representative of the Hong Kong Harbour City marketing practices. Hong Kong, Harbour City, Hong Kong’s largest shopping center, in the growing competition of the market, the successful use of the product mixed strategy, operations strategy and promotional communication strategy, consolidate and improve market position. These three strategies, simply select marketable goods as much as possible, to improve the management of shopping centers and services. Strengthen external advertising.
led lighting industry is the consumer goods of all residents, but also for art and technology. Consumer packaged goods around Lamps City should seize these factors and to good use and play, like Hong Kong, Harbour City, as the form of promotion LED lighting products sales , to achieve win- win situation. Some other advanced Lamp City have shown. Colliers Beijing, Chengdu Golden Palace and in the choice of approach lighting brand, variety and quality are increasingly “picky”, to ensure goods in order to meet consumer’s demands, and adapt to the trend of consumption. Chongqing Oriental Plaza lighting, strengthen market management and improve service levels. Zhengzhou Jintai into holding model contest and led lighting industry culture festival, the Shilai River in Beijing City Lighting held the “spring breeze” public welfare activities, and so on, these practices have successfully expanded the lamps city public influence, and promoted the sale of lamps. Of course, integrated shopping center have many successful experience which is worth of Lamp city to learn from.