Increase marketing efforts. Local 7w LED downlight company’s light market of the majority of re-sales, with annual sales of more than several hundred million yuan, but the thinking is also parked in the direction of bringing more business and more orders. A required course for market research, market planning, brand image management, public relations management, enterprise, also outside observers, even a dedicated marketing department savings out. Modern market competition, is a comprehensive three-dimensional competition, which requires both the sales department to promote, but also the marketing department to play a more important role. Advertising investment, for example, usually appears to be an obvious “burn”, but the purpose of this behavior is to pass out this information: “Our product is high quality, you will certainly continue to buy the LED high bay light. so we can afford to pay high advertising costs, quality products because consumers will repeat purchase, so the quality of the vendor is willing and able to assume such a high advertising costs, poor quality products do not want to bear the high advertising costs, because consumers of inferior products will not repeat the purchase. In this case, the purpose of advertising is not just to enhance market visibility, and advertising the act itself that they are the manufacturers of high-quality health operations. Can consider investment in any manner whatsoever in the media industry, but also to consider the mass media, even in film, television and other cultural products in the 7w LED downlight is the implantation of this concept of environmentally friendly products. The main advertising can be a leading enterprise in the industry, you can also trade associations.