Policy support is not enough, light, but also the rules of the game. Zones in Shenzhen’s desire to become the first person to eat crab. March 21, held in Shenzhen City of LED yard lighting industry standard publishing and industrial measurement Publicizing General Assembly, Shenzhen LED Industry Standards Alliance released a series of standard indoor LED lighting technology specification – Part 3: tube-shaped lights “”part 4: light Bulb” standard, as well as LED lights product standards enacted in 2010 revised edition. At present, Shenzhen LED industry’s overall production value of 70 billion yuan, accounting for 40% of the market share. Insiders said the rapid development of LED industry in Shenzhen and its matching technical standards is also an urgent need to be regulated and determined.

 

It is understood that the indoor LED yard lighting bulb and indoor LED tube lamp standard in Shenzhen first proposed the first time in the country. Shenzhen LED yard lighting Industry Alliance, the official said, the standards on the energy efficiency of indoor lighting, grading and color temperature, color rendering index, test methods and other provisions, aimed at regulating the chaotic domestic LED indoor lighting market, improve the Shenzhen indoor lighting level of technology, to enhance the market competitiveness of the Shenzhen LED indoor lighting products.

 

In addition, the LED high bay lights in the revised standard specifies the specific lumen maintenance revised to not less than 98% energy efficiency rating parameters have a more substantial upgrade than before. Industry sources say that the biggest highlight of this revision is the first time, general-purpose simulation design software for lighting simulation and experimental results, the combination of as considerations LED street light product performance means.

Although the Development and Reform Commission has officially released the “China to phase out incandescent route map, and will be from October 1, 2012, prohibit the sale and import of 100 watts and above the general lighting incandescent, but this does not mean that last year, led high bay once by the LED will benefit from the favorable capital markets.

The high cost of the popularity of urban and rural temporarily reality

“At present, out of incandescent but also fail to LEDs, the LED current costs are still relatively high. Xuhuai, the Secretary-General of the China Illuminating Engineering Society,” China to phase out incandescent road map “after the release, led yard lighting immediately triggered the LED stock rose, I think it is not very rational.
Xuhuai is made as stated above in the press conference held in Beijing on February 8 “TM – Come out incandescent”.

By the end of 2010, the penetration of efficient lighting products in China has reached 80% penetration rate of energy-saving lamps in 2010 than in 2009, an increase of four percentage points. In contrast, the popularity of the city work better, the China market, there are approximately 1.3 billion incandescent, of which about 10 million in rural areas.”

Incandescent lamps with the exception of a few hotels, most rural families to allow them to dozens of dollars LED replacement a few dollars incandescent, I am afraid there is no financial subsidies is impossible. “Xuhuai.

According to Philips (China) Investment Co., International Liaison Director of Ye Ming, China’s LED market applications is undeniable that already lead the world, is the fastest growing countries. Based on this, he believes that “as an explosive development of the industry, the LED will eventually replace other light.”

However, some analysts pointed out that China’s achievements in the application on the market mainly due to the “10 City, 10000” program. “Ten City, 10000” pilot urban research statistics, led yard lighting the 37 pilot cities have implemented a demonstration project of more than 2000 applications, LED lamps more than 4.2 million.

In this regard, China Illuminating Engineering Society Deputy Secretary General Liu Shiping said: “80% of the continent the street is a high-pressure sodium lamps, the luminous efficiency of 120 lumen s / watt, itself a high luminous efficiency, the development of more mature and LED trying to replace high pressure sodium, to his demanding led yard lighting LED experiment life of 20,000-30,000 hours, a single sodium lamp life of 12,000 hours is sure to ensure. ”

According to Liu Shiping, a 400W high pressure sodium lamp, and even the power is not more than 1000 yuan, but an alternative to 400W high pressure sodium lamp LED 5000-8000 yuan, or even close to ten thousand yuan. “This money, whether government or enterprises to pay the costs are too high. Developed areas able to absorb the cost of okay, led yard lighting but in less developed regions, first from the street lamps began to apply, but affect their future marketing.”

 

 

to strengthen the development of new products. The trade surplus caused by falling prices, is bound to further enhance the existing market penetration, also gave birth to a new market. Some because the price is the problem before acceptance of the led yard lighting market is also likely to enter the main lanes of led high bay applications, the birth of new market opportunities.

 

Increase marketing efforts. Local led yard lighting company’s light market of the majority of re-sales, with annual sales of more than several hundred million yuan, but the thinking is also parked in the direction of bringing more business and more orders. A required course for market research, market planning, brand image management, public relations management, enterprise, also outside observers, even a dedicated marketing department savings out. Modern market competition, is a comprehensive three-dimensional competition, which requires both the sales department to promote, but also the marketing department to play a more important role. Advertising investment, for example, usually appears to be an obvious “burn”, but the purpose of this behavior is to pass out this information: “Our product is high quality, you will certainly continue to buy our products. so we can afford to pay high advertising costs, quality products because consumers will repeat purchase, so the quality of the vendor is willing and able to assume such a high advertising costs, poor quality products do not want to bear the high advertising costs, because consumers of inferior products will not repeat the purchase. The main advertising can be a leading enterprise in the industry, you can also trade associations.

Aging is an important guarantee of the reliability of electronic products, is a production of the last essential step. LED products can enhance the performance of aging and contribute to the late stage of the performance and stability. Led yard lighting aging test in product quality control is a very important part, but often neglected in many cases, can not be correct and effective aging. Led yard lighting aging test is based on the product failure rate curve of the bathtub curve characteristics and countermeasures taken, in order to improve the reliability of the product, but this method is not necessary, after all, the aging test at the expense of the life of a single LED products for the price.

 

Led high bay lights’ aging test, including the constant current aging and constant aging. The constant current source is the current constant at any time. Frequency problem, it is not constant current. It is AC or pulsating current. AC or pulse current source can be designed to be valid value is constant, but this power can not be called “constant current source. Constant current aging is most consistent with the operating characteristics of the LED current is the most scientific of the LED aging; overcurrent impact of aging is also factory using the latest means of an aging through the use of adjustable frequency, current adjustable constant current source such aging in a short period of time in order to judge the quality of the LED life expectancy, and can pick out a lot of conventional aging can not be singled out hidden led yard lighting.

 

 

While led yard lighting industry to usher in the spring tide like the rapid development of, a lot of controversy on its overheated investment emerged. Some even thought that in the domestic market has not really started, the fanaticism development will overextend the future production capacity and market. Is the prospect of unlimited or difficult, the led yard lighting industry in China is exactly What are the opportunities and challenges.

 

LED lighting industry overheated investment

 

Currently, China has semiconductor led yard lighting included in the medium-and long-term technology development plan, has now formed a production of epitaxial wafers, chip preparation, packaging integrated industrial chain of LED applications. Good policy, the domestic LED industry, the rapid development of a potential blowout.

 

Nanchang University Vice President Feng-Yi Jiang, since last year, the led yard lighting industry began to trot to the development of the situation from upstream to downstream, in the first half of the year blowout state. According to statistics, in 2009, China’s led high bay industry, the upstream firm has nearly 60, the middle reaches of the device packaging companies have more than 1,000, more than 2,000 enterprises of downstream applications, employed more than 80 million people. Middle and lower reaches of the semiconductor lighting industry output value of 82.7 billion yuan in 2009.

 

Spring frenzy of investment in LED lighting industry exposure defects

 

The report shows that now, led yard lighting has gone beyond the backlight LED market, the fastest growing application market. By 2015, the LED output value of penetration in the domestic lighting market will reach 1/4.